The Plastiki in San Francisco Bay. Photo by Luca Babini.
On the way to Sydney the Plastiki will stop at environmental hotspots such as the Great Pacific Garbage Patch, a Texas-sized mass of bottles, bags, toothbrushes, toys, and other plastic junk. De Rothschild wants to spread the message that there is no “away” and the plastic stuff we toss out is poisoning the planet (one million seabirds die each year from ingesting plastic). De Rothschild is a proponent of the “cradle to cradle” vision of smart design for products. This philosophy, popularized by William McDonough in his book Cradle to Cradle: Remaking the Way We Make Things, takes a lifecycle approach to product design with the goal that all materials used should be infinitely recyclable or compostable. De Rothschild says we need to encourange cleaner, greener recycling and promote the use of alternatives to plastic (such as glue made of sugar that can replace petroleum-based glues). The Plastiki will set sail soon and you can monitor its progress here.
School-aged kids will love de Rothschild’s Adventure Ecology website, especially Mission Control , which combines exploration, ecology, and games targeted at 9- to 12-year-olds.
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